Founded and spearhead all business development and management. Structured and implemented a sales/marketing plan that successfully built brand name recognition for the individual company. Accountable for managing account P&L and all aspects of the brand management process, including business and financial planning, sourcing, product development, package design, strategy, positioning, pricing, sales and marketing, cost management, logistics, import/export, quality control and general administration. Directed all sales and marketing initiatives within the local niche market. Developed long-range marketing plans, formulated sales strategies with a dual focus on increasing market share and margin, and collaborated with operations to ensure a cohesive communications approach. Identify and mitigate business and operational risks with accountability for budgeting, banking, investments, joint ventures, acquisitions/due diligence /integration, accounting, customer service, and payables/receivables.