• Develop the overall strategic pillars for the delivery channels in term of [Value add services – Customer Experience – Business Model] • Practice Leader for the contact center transformation program • Recommend the distribution road map which aligns between the consumer finance products features and the e-channels capabilities • Define the main strategic themes for the annual operating plan s with more focus on the high impact initiatives • Develop and build extensive network with the internal stakeholders and the industry partners • Acting as incubator for the strategic enterprise projects which cause multiple effect on the channels operation like[CRM – EMV – Multi Channels Integration- Mobile payment ( Remittance) ] • Served as program manager for CRM implementation covering end to end automation for sales process, marketing campaign management ,contact center optimization, customer segmentation & data modeling, • Served as project counterpart to Booz & Company on contact center strategy project • Mobile Remittance project council board member • Served as NCB business representative for SADAD (Saudi Arabia National Payment Hub) • Participated in multi-channel strategy and online strategy projects led by Boston Consulting Group • Promoted from July 2008 to vice president in 15 months

"National Commercial Bank is a leading universal bank in Saudi Arabia .As Vice President
Channels Development & Strategy, responsible for driving strategic planning and delivering value
Added projects for retail banking alternative e Channels (contact center, ATM, POS, IVR,
Internet banking, mobile banking). Develop and action tactical business Capture plan for new
business opportunities Manage internal dedicated resources and frequently have to engage
Vendors & strategic management consultants. "

• Validated the feasibility study for the payment gateway including delivery channels management, electronic bill presentment and payment and back office processing • Developed the business model concept and contracting approach • Identified implementation barriers and key success factors • Created the project structure and built the operation team

"Raya E-Finance is a joint venture between the Egyptian government and private sector to establish"

• Provided consultancy services and pre-sales support • Conducted cost/ benefit analyses • Developed customized service level agreements • Enabled business process automation • Marshaled task forces across divisions • High level Integration architecture • Initiate risk Management • Vendor Management

"Raya Integration is a leading regional systems integrator that provides systems integration and project
Management services to customers across multiple industries. "

"Euronet Worldwide offers outsourcing and consulting services, integrated EFT software and electronic
Pre-paid top-up services to financial institutions. As a business analyst was responsible for gathering
Business requirements and mapping these to the EFT solutions architecture "