Bancassurance aka Bank Insurance Model helps insurance companies to maintain smaller direct sales teams. This is already a well-established link between banks and insurance providers, but it is challenged by popping out technology opportunities and never-ending competition. Forced by the mentioned elements, Bancassurers are looking to improve how they implement these strategies. Unfortunately the up-to-date literature for such a niche topic is seldomly available.

Their ideas or concerns are discussed in the form of intradepartmental meetings or in LinkedIn groups such as 'Bancassurance Europe', but still face-to-face networking with competition remains the most efficient tool for knowledge collecting. At a meeting in Rome earlier this year Mr Stephan Moltzen, Head of Product Management Insurance from Deutsche Bank foretold: “2011 will be the most successful year since the past four or five years. It is expected to get to the same level as before the financial crisis, to reach the objectives lost in 2007.”  Since no integrated “BIM 2011 bulletin” is being released,  industry experts have the chance to compare the results with prediction, because Mr Moltzen will be speaking at the upcoming 5th Annual Bancassurance Forum, this time about “retaining customer confidence in turbulent times.”

Participating speakers think that 2012 will belong to modifying pension & Life products with their complex presentation to the customer. In the upcoming year, Bancassurers should learn how to manage geographical differences between distribution strategies whilst focusing on the drivers of future growth in Bancassurance. Sharing the experience with industry professionals is boosting the new ideas from which the company can benefit. The Forum will take place in Barcelona, February 15-16 and program requests are submitted at barbora.kuckova@flemingeurope.com.